Local SEO may be hard to understand and difficult to execute given that it’s quite different from your general SEO campaign, but it’s very effective; it can do wonders to your overall marketing efforts.
Here’s a list of some of the most basic and useful tips for local SEO that will help you achieve a higher rate of organic search traffic:
Do a Comprehensive Keyword Research
Doing a keyword research is one of the fundamental SEO tasks that you need to accomplish. Without doing a keyword or keyphrase research, all your SEO efforts will go to waste. So, before anything else, make sure that you have finished this task before continuing your campaign. After that, choose the most relevant keyword with the highest average monthly search and the lowest competition.
Weave the Keywords into Your Website
After you have chosen the keywords that you will use in your SEO campaign, you need to weave them into your website by means of adding meta titles, meta descriptions, and H1 tags with your target keywords. It is important that you use the keywords that you have picked since they—if used properly—will have a huge impact on your search engine ranking.
Build Local Citations
Apart from adding meta titles and meta descriptions on every page of your website using the keyword(s) you’ve chosen, you also need to build local citations. Having local citations is extremely important because it will tell Google where you are located. To achieve that, you need to put up your websites on local directories that will redirect users to your website and give them the important details of your business such as your outfit’s phone number, address, and e-mail address.
Promote Your Content on Social Media
Apart from building citations, it is also necessary that you promote your blogs and articles on your social media sites like Twitter, Facebook, and Google+. With almost everyone having a profile on social networking sites, posting your blogs there will help make you build a relationship with your target market. Not only that, it will also allow Google to see that online users are talking about your website and your content. This will be an additional boost for your search engine ranking.
Get Reviews from Customers
In local SEO, there are three things that Google looks for: the length of time that your domain or website is active, the backlinks (citations) to your site, and the reviews that customers give your business. Google wants to know what people can say about you, so you need to make sure that you can obtain plenty of positive reviews from your previous and future customers. The more positive and authentic reviews your site gets, the more Google will value your site.
Once you are done implementing these methods, you need to measure your traffic rate so that you can monitor which of them is really bringing the traffic. There are plenty of tools that you can use in measuring your traffic rate including Analytics and Webmaster’s Tool.